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Building eCommerce Websites That Work - Part 1
Copyright 2005 Richard Keir You want to succeed at eCommerce? Welcome to a very big family. Right off, let’s be clear - there are lots of ways to do business on the internet. And lots of ways to both make and lose money. Successful eCommerce...
Canada and eCommerce
Canadian eCommerce growth was recently flat but still has an
attractive upside...
Recent studies found that Canadian retail e-commerce growth was
flat year over year (2003-2004). After further examination
however, approximately 60% of the...
eCommerce Fundamentals
"Blocking and Tackling" - A quick take a some eCommerce
fundamentals
eCommerce can be VERY complex. To offer a world class customer
experience, retailers must incorporate technologies and
functionality that exceeds rising customer...
Ecommerce solutions for small business owners
You are running a small business.
Or
You may have a web site but has not been generating a good income.
Or
You may have a web site, which is generating a good income, but you want to increase your income.
Or
You do not have a web site, but thinking...
The No. 1 Ecommerce Solution Tip For You
The number one ecommerce solution you need to be a success on the Web is learning to write for the internet. You will be able to capture your visitors attention and hold it, otherwise it's click and off to another site.
You need to be able to put...
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Ask Mr. D - ECommerce Sales
Dear Mr. D,
After spending about a year as an
affiliate for other companies, I have
come up with my own product.
My product is similar to one that I
was selling as an affiliate. I made
real good money selling this product
as an affiliate, but my product, which
I think is superior to that one, is not
selling hardly at all.
My price is the same and I am getting
a lot of traffic, but as I said, very few
sales. Can you please take a look at
my website and see if I have a problem
there? Something is wrong.
Signed,
No Sales
____________________
Dear No Sales,
There is an old adage in sales, don't
sell the steak - sell the sizzle.
Your site does a good job of describing
your product. That is what's meant by
selling the steak. But, it falls short on
selling the benefits a buyer will gain
by using your product. That is called
selling the
sizzle.
People are not interested in your product
or service per se, they are only interested
in what the product or service will do for
them. How will they benefit from using your
product or service.
You need to rewrite your sales copy to
let your visitors know how they will benefit
from buying and using your product. Paint
them a verbal picture of how they will be
better off once they have that product.
You said you had done well selling this
type of product as an affiliate. I suggest
you take a look at that website to see
how they do it. I'm not suggesting you
copy their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author
Do you have an advertising or marketing
question you'd like to see published in this
column? Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
http://www.freeadsgalore.com
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