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Informative Articles

Canada's eCommerce Opportunity
This brief takes an updated view of the Canadian e-commerce landscape and provides insight for online retailers to help craft future Canadian customer strategies. Canadian eCommerce growth was recently flat but still has an...

Developing a Winning Ecommerce Marketing Strategy
Developing a Winning Ecommerce Marketing Strategy One bright spot on the economic horizons around the world seems to be continued consumer spending and ecommerce is clearly a part of this, with sales estimated to be in excess of $9.9 Billion in...

Ecommerce Solutions Compared
There are dozens, perhaps hundreds of businesses and organizations eager to assist and sell product online. Basically, they fall into four categories: credit card transactions, digital cash transactions, electronic fund transfers and telephone...

Evaluating Vendors of Ecommerce Fulfillment Services
Once your website has secured an order, you have to fulfill it. While the fulfillment of digital goods is usually handled online, the delivery of physical goods is handled in a "brick-and-mortar" world. When choosing a fulfillment company ( ...

Hosting Options for an Ecommerce Web Site
Deciding how to host your ecommerce Web site and what approach to take can be daunting. There are several approaches available, each with different advantages and disadvantages. Storefronts If you have a small business, you may want to...

 
 
Divesify With Ecommerce

Since 1972 Amsoil Inc. has progressively expanded its line of products. It began with one that proved to be the first of its catagory, an engine oil that had not been seen in the market place. Not too many years later, more need for superior synthetic automotive lubricants came into Amsoil Inc. awareness. Examples are the Food Grade Grease, racing applications and racing applications.

By the mid eighties Amsoil Inc. had more products available. These products where not the property of other contracted companies but Amsoil Inc. was the marketing and manufacturing origin of a widening divesification of product lines.

Opportunity to take advantage of these products in a variety of environments also proved successful. All types of automotive and commercial retailers where taking advantage of the technical support and leadership available. Racing has grown in atleast three areanas, no pun

 


intended. Motorcross, Marine and Snomobile have made huge strides in the field of spectator sports as well as participants. Dealers have the opportunity to sponsor a rider or team in the field of their choice. This environment is an excellent fit for promoting Amsoil.

This an exciting business to be in because of its diversity of opportunites. The passion that keeps the engine of productivity moving is easy to refuel from a company that has the integrity at its foundation. The confidence that it will continue comes from the experience of the history and people behind Amsoil Inc.
For more information, see www.lubedealer.com/hiebert

About the Author

Rudy Hiebert is an Amsoil Inc. dealer since 1989. The application of the Internet has increased his Amsoil activity ten fold. As a Certified Dealer, his downline of accounts and customers has stretched the continent with the use of the Internet.