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An Arm & A Leg for eCommerce?
As a site designer myself, I realize how much time and effort goes into registering, setting up, and designing a site; not to mention the creation of content and seamless navigation. But it is unbelievable how complicated and expensive this process...
Ask Mr. D - ECommerce Sales
Dear Mr. D, After spending about a year as an affiliate for other companies, I have come up with my own product. My product is similar to one that I was selling as an affiliate. I made real good money selling this product as an affiliate, but my...
Ecommerce Solution for the Big and Small Business
Do you have a business? Were you told you needed an ecommerce solution to help your business? Do you need to know how and where to get an ecommerce solution? Perhaps you are not even sure what an ecommerce solution is. For those of you who have...
Getting Started In Ecommerce - Part One
In 2004, Enquiro.com conducted a study of the search behaviors of men vs. women. They found that women spend more time in their searches and at specific sites. The study also revealed that women tend to be more deliberate in reading search...
Network Monitoring for Serious eCommerce
In the real world, businesses come in every size, from self-employed entrepreneurs like me to mega malls like Wal-Mart.
On the Internet, companies come in every size, too, from a stand-alone ebook sales page with webmaster and owner all in...
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Internet Basics: eCommerce is Like Playing House
Ever play house as a kid? You don't even have to be in a house
to play it. You just say, "The kitchen's over there, and this is
the laundry, and here's the garage," and so on. You make it all
up in your mind, but none of it's really there.
You can add stuff whenever you want, and you can decide it's the
end of the workday even if it's really ten o'clock in the
morning.
That's what eCommerce is like.
With eCommerce, a business doesn't have to be in a traditional
business-type setting or building. If they want a store, they
just:
·make some webpages (which are really only computer files)
·upload them to a server (which is really only a computer hooked
up to the Internet)
·make sure they have a way their customers can pay them (a
payment provider)
And suddenly they have a store, even though there's no "actual"
store anywhere that anyone can "go into." And it can be open 24
hours a day.
But just as playing house isn't just about the kitchen,
eCommerce isn't just about selling things online. With
eCommerce, if a business wants a service department, they just:
·create an email address
·then make sure somebody somewhere (anywhere) is
going to pick
up the emails sent to that email address
Or they might put customer support information on their website
- things like Frequently Asked Questions (FAQ), or installation
instructions, or product registration forms.
Or they might make up tools their customers can use, such as a
mortgage calculator, or a currency converter, or even an
ovulation calculator.
Or they might provide access to a person they can contact for
help through email, or chat, or a phone number (maybe), or even
snail mail (regular postal mail).
They just make up what they need to do business online as they
go along because it's so easy to make it up.
And that's why eCommerce is like playing house.
Copyright (c) Grant Pasay 2005. All rights reserved. You may
forward this article in its entirety to anyone you wish.
About the author:
Grant Pasay is a writer, musician, moviemaker, and author of the
new eBook, "The Internet Is Like A Refrigerator: And Other Weird
Comparisons That Make it Easy to Understand Everything From AOL
to Zip Files."
Check out Grant's free/brandable ebook at:
http://grantpasay.com/refrigerator/
Check out Grant at: http://grantpasay.com/
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